BREWED IN VENTURA
MadeWest is the result of two lifelong friends and Ventura natives seeking to share quality handmade craft beer with our community. Our vision is inspired by the spirit of our home state—a spirit of adventure, creative thinking and a healthy respect for the great outdoors—and by our passion for good beer, good design and overall good life experiences.
Founder, Head Brewer
A homebrewer of eight years, Mike returned from the craft brew mecca of San Diego to pursue his dream of brewing at a professional level in his hometown of Ventura. Mike is known for his meticulous brewing style, and his attention to detail has resulted in numerous award-winning beers. You’ll never meet someone who knows or cares more about beer.
Born and raised in Ventura, Seth has cultivated a lifelong passion for his city, its surf and its dual regard for hard work and everyday adventure. Having served as the CFO of a private equity investment company for over eight years, Seth’s entrepreneurial spirit and love of craft beer have led him to proceed in this exciting new direction.
ART DIRECTOR, MARKETING
Scott is the Co-Founder of What Youth and former Art Director of Surfing Magazine. Trained in illustration with an emphasis in clean minimalist design, he has launched and directed several publications and specializes in creating unique brand identities as well as hand painting the mural at the Madewest Taproom.
DIRECTOR OF MARKETING
With a degree in fine art and a plethora of skills crossing multiple industries, Mike Krantz is a creative turned marketing nerd who has a love for craft beer. Having helped build and market brands across an array of industries, Krantz's professional experiences have helped give him a unique approach to connecting with customers and crafting unique experiences. And not to mention he has been known to bust out some pretty epic dance moves after a few IPAs.
Director of Sales & Brand Development
With 12 years under his belt living in the craft beer Mecca of San Diego and a territory rep for the almighty Stone Distributing for 5 years, it is 100% fact that Josh Perez knows a thing or two about craft beer. When Josh isn’t in the field slanging beer, he can be found walking his husky on the beach, sliding down the face of a wave, or kicking a** and taking names at ping pong. But don’t let his punishing forehand fool you, he is the nicest guy around and there isn’t anything he wouldn’t do for his friends.
Northern Los Angeles Market Manager
Michelle Leonard, first of her name, was born and raised in Ventura, with an 8 year stint in Phoenix. It was in the desert that she discovered her love of craft beer and never looked back. She is a retired massage therapist, lover of bacon, breaker of chains, and mother of dragons.